Kelos collaborated with him in 2020 new collection Launching.

Cherif Morsi, he was born in Belgium, Studied architecture at Cairo University.

Multiple award-winning designer / architect. Awards include: Special Mention in the international competition organized by Alessi, the world-famous Italian household name (2000), Winner of the Droog T-shirt competition (2006) etc.

Cherif is one of a handful of designers from the Middle East to have designed products & furniture for some of the most respected international design powerhouses and brands such as Sawaya & Moroni (sawayamoroni.com, Italy), Covo (covo.it, Italy), Droog Design (droogdesign.nl, The Netherlands) etc.

His products have been featured at the biggest most influential design fair in the world, the Milan Fair since 2004 till our present day on a yearly basis, a testimony to Cherif’s design abilities and ever-present profile.

He likes his work to fall under the banner “Creative Simplicity” which is clear in his approach and is the link between all of his projects to date.